It is heavily implemented by beginning and intermediate level GKIC members seeking to change their strategy. The course teaches non-traditional methods and tactics to employ outrageous ads in your own business. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
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Gray September 4, Most advertising for small businesses today is boring! Prospective customers are bombarded with thousands of marketing messages every day, most of which generate a "So what? Many ads are like business cards — name rank and serial number. So what? Others are copies of ads for other companies in the same industry. Why should I choose your business instead of theirs?
After you see or read the ad, you ask, "What are these people selling? In , he was first exposed to direct response advertising at a Success seminar by speaker and marketing guru Dan Kennedy. Bill started applying the ideas to his menswear business, with phenomenal success. There were entries, including some from major companies. Bill became a "marketing guru," first to the menswear industry, then to the retail industry.
Bill closed his menswear stores and went into the information marketing business full time. In Outrageous Advertising, Bill Glazer explains step-by-step how he develops his exceptional ads. More importantly, the book includes examples by Bill and others that the reader can use for inspiration in making their own ads. As a bonus, people who buy this book can send for a CD with examples of "outrageous" ads in color. One "outrageous" technique is "grabbers" — items that make the envelope "lumpy" to evoke curiosity so the recipient opens the envelope.
Another is "outrageous" photographs of Bill in a Superman suit, behind bars or in a strait jacket. How can you refuse an outrageous offer like that?
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Outrageous Advertising That’s Outrageously Successful by Bill Glazer
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